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By Elide Gonzalez Vieyra

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How things have changed. “Back in the ’70s and ’80s, you had Jorge Flores, who found the need to call himself George Flowers because it was not cool to be Latino, because it was difficult,” Alex López Negrete says, using a random name to illustrate his point. “Today, guess what? Jorge Flores is being paid attention to. That cultural currency is really, really important. Being Latino today is very, very different than being Latino before.”

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